Video Course

Step-by-step guide to effective marketing

  • 1

    Course Welcome

    • Welcome!

    • Welcome to Lawptimum's Social Marketing Training for Law Firms
  • 2

    Chapter 1: Getting Started

    • Lesson 1: The law regarding Advertising & Marketing

    • Lesson 2: Why Attorneys Don't Advertise

    • Lesson 3: The Rise and Fall of Law Firms

    • Lesson 4: Why you Should Advertise your Law Firm

    • Lesson 5: The Difference Between Advertising & Marketing

    • Lesson 6: How Much Do Law Firms Spend on Marketing? (and How it’s Budgeted)

    • Lesson 7: 12 Reasons Why Lawyers Need a Website

    • Lesson 8: How much Should a Law Firm Website Cost?

    • Lesson 9: Legal Marketing Statistics You Need to Know in 2020
  • 3

    Chapter 2: The Marketing Strategy

    • Introduction

    • Lesson 1: Why Social Media?

    • Lesson 2: Which Social Media Platforms Should Lawyers Use?

    • Lesson 3: Choosing a Niche

    • Lesson 4: Customer Journey

    • Lesson 5: Finding your Ideal Client

    • Lesson 6: Types of Online Traffic

    • Lesson 7: Facebook Marketing Strategy

    • Lesson 8: Facebook Ads

    • Lesson 9: Blogging - The right way

    • Lesson 10: Content Strategy

    • Lesson 11: Value Ladder

    • Lesson 12: Lifetime Value of Client
  • 4

    Chapter 3: How to Effectively Implement the Strategy

    • Lesson 1: Lawptimum Marketing Strategy

    • Lesson 2: Essential Components of a Social Media Strategy

    • Lesson 3: Optimising your Social Media Profiles

    • Lesson 4: Creating a Content Calendar and Using It Effectively

    • Lesson 5: Creating, Editing and Sharing Social Videos

    • Lesson 5: Facebook Ad Options

    • Lesson 6: Tactics and Tools to Consider

    • Lesson 7: How to Set Up Roles and Responsibilities for your Team

    • Lesson 8: What Not To Do! (Pitfalls to avoid)

    • Lesson 9: Step-by-Step Execution Plan
  • 5

    Marketing Blueprint

    • TurnKey Lawptimum Marketing Plan & Strategy